Here’s What Businesses Should Know About Retail Packaging

Businesses are always looking for ways to promote their products and services to attract more sales. One such way is to go into retail. Many businesses have succeeded in retail while some did not. Among other reasons, custom packaging emerged to be an important factor in determining the success of a retail business. Read this blog to learn 4 tips your business should know about retail packaging.
Choose a Durable Material
Start by choosing a durable material for your products. Every customer looks for quality packaging to ensure the product they are purchasing is not damaged. This is why you should look at different packaging material options and choose the one that is best for your products. Here are a few packaging materials your business should choose for retail product packaging:
- Kraft
Kraft is one of the sustainable packaging materials brands choose for their product packaging. In its most natural form, kraft is rugged and brown. Kraft boxes can protect the products against external factors such as dust and moisture to some extent.
You can choose different sizes and styles for your kraft boxes to attract more customers such as pillow boxes, pyramid boxes, top-tuck boxes, and gable boxes. Brands look for high-quality custom gable boxes wholesale manufacturers to save costs on their purchases.
- Cardboard
Cardboard is another lightweight, cost-effective and sustainable material that brands are using for retail product packaging. This material can keep the products protected from external factors better than kraft boxes. Customise your cardboard boxes in any style or size as per the products’ needs.
Some famous styles to try for cardboard boxes are straight-end tuck boxes, reverse tuck boxes, display boxes, lid boxes, and more. Attract more customers by choosing aesthetic designs and alluring finishes for your custom cardboard boxes. Choose cardboard boxes for moving and storage of your products such as cereal boxes, milk products, medicines, and more.
- Corrugated Cardboard
Corrugated cardboard offers a fluted corrugated sheet sandwiched between two cardboard sheets to give more protection to the products inside the box. This material is cost-effective and sustainable as well. You can pack your fragile items such as glassware in corrugated cardboard boxes.
Many brands use this material to pack and ship products such as facemasks, jewellery, cosmetic products, etc. Corrugated cardboard offers different types of flutes as per the product’s fragility. Choose the one that can keep your products protected from external factors during shipping and shelving to attract and retain customers.
- Plastic
Plastic is one of the most common types of packaging materials used by different industries irrespective of the products they are packing. There are different types of plastic materials available in the market such as PVC, PET, HDPE, LDPE, etc. to choose from.
Brands pack their products in plastic boxes and pouches to retain the freshness of their products. Most plastic materials can keep the products protected from external factors such as pressure, puncture, water, moisture, and even temperature.
Select Visually Appealing Designs
As a business, you should know that packaging aesthetics play a major role in affecting the purchasing decisions of customers. Retail packaging needs to be visually appealing and sturdy to attract more customers because your brand is competing against dozens of other brands. Here are two design techniques you can try for your retail packaging boxes and pouches:
- Maximalism
Maximalism designs work on the principle of more is more. Brands use this design to use maximum space on the packaging boxes for designs and other visuals. You can choose intricate designs to make your packaging boxes visually appealing. Maximalism often calls for bold and dark colours to attract customers.
- Minimalism
Minimalism is the opposite of maximalism, and it focuses on the principle of less is more. Brands choosing minimalist designs use less space on the boxes for visuals. These designs are also called clean designs and often use soft colours such as pink or neutral ones such as white to give a decent and calming look.
Focus on Attractive Colours
Colours are one of the many ways to evoke emotions, and choosing the right colours in packaging can help your brand attract more sales. Investing in custom packaging the right way can help your brand boost sales. Here are a few colour options you should consider for your packaging boxes in retail:
- Warm Tones
Choose warm colours to convey a sense of passion or energy to your potential customers. Choosing the right shades can tell a lot about your brand. For instance, brands often use the colour red in their packaging to convey luxury and boldness; often used for high-end products. Here are a few warm tones you should consider for your packaging boxes:
- Orange
- Yellow
- Gold
- Beige
- Mustard
- Olive
- Pastels
Give your packaging boxes a serene look by choosing pastels. Pastels work best with clean designs and attract customers. Many brands such as candle and soap manufacturers use pastel shades in their packaging to give a calming effect. Some of the pastels that you should consider for your packaging boxes are:
- Lavender
- Lilac
- Powder Blue
- Ice Blue
- Rose Pink
- Champagne Pink
- Cool Hues
Cool hues attract customers by giving a sense of relaxation. Most skincare brands use cool hues to attract more sales and retain customers. These cool hues also represent water, so most hydration brands use these shades to build trust and authority in the market. Following are some of the cool hues your business should consider for your retail packaging:
- Blue
- Burgundy
- Cyan
- Emerald
- Fuchsia
- Indigo
Finalise Aesthetic Finishes
Choosing a finish is like adding a cherry on top of the cake; the final piece needed to make something perfect. Whether you are going for an online shopping business or retail, choosing aesthetic finishes can help your products attract more customers. Here are a few options you should consider for your retail packaging boxes:
- Matte
The matte finish gives a beautiful decent look to the packaging boxes by removing the colour vibrancy from the packaging boxes.
- Gloss
The gloss finish works to enhance the colours of the packaging boxes. This way the boxes give a nice shine when light falls on these boxes.
- Soft Touch
The soft-touch finish works on the same principle as the matte finish; reduces the colour vibrancy of the packaging boxes. However, it also gives the boxes a smooth velvety feel under the touch.
Boost Your Business with Aesthetic Product Packaging
Now that you know these 4 tips and tricks to make your retail business a success, it’s time to implement these tips for better and improved results. Remember that the primary reason for packaging is still product protection, so choose sturdy packaging material for your products.